Bayer

Canesten

2025
AI
Post-production
3D

For this campaign, Smile asked us to create a gallery of living paintings, each one featuring a woman as the central figure, spanning different styles and art movements. The challenge was to make each frame feel like a real work of art while working with a tech- and AI-driven process.

Generating classic art from scratch

Our process began by mapping a palette of familiar art movements such as Art Nouveau, American Impressionism, Realism and Neoclassicism, and then running hundreds of AI iterations, stitching them together, until each frame captured the exact pose, tone and character the script demanded. From there, every painting was hand-finessed in Photoshop, animated with video-generation models and polished in post. For the integration, we rendered each painting in 3D, matching the lighting and texture of the live-action shots.

Avoiding the "AI-look"

We started by studying references from painters in the public domain who were masters of their craft. Referencing classic art helped us refine the prompts and avoid the over-sharpened textures and plasticky look that often give AI generations away. We were also careful to fix warped eyes, drifting hands and stray brushstrokes, and to color balance each painting so it felt real and aged. This is one of our core beliefs: AI should be strictly a tool and ideally, the viewer shouldn’t notice AI was used at all—this allows the narrative to flow without visual distractions.

Credits
Client
Bayer
agency
Lola MullenLowe
director
La Niña
production company
Smile
post-production
MCNULTY
Contact us

hello@mcnulty.es

Jobs

We are not currently hiring, but we’re always
looking for new talent and collaborators.
Fill out this form.


office
Paseo del Pintor Rosales 78
1º — 28008 Madrid, Spain
Contact us

hello@mcnulty.es

Jobs

We are not currently hiring, but we’re always
looking for new talent and collaborators.
Fill out this form.


office
Paseo del Pintor Rosales 78
1º — 28008 Madrid, Spain
Contact us

hello@mcnulty.es

Jobs

We are not currently hiring, but we’re always
looking for new talent and collaborators.
Fill out this form.

Paseo del Pintor Rosales 78
1º — 28008 Madrid, Spain

office

Bayer

Canesten

2025
VFX
Post-production
3D