Our approach
Fully digital campaigns, start to finish. Crucially, our process remains director-led. This warrants careful attention to narrative, performance and art direction.
Why We’re Different
Our productions are led by directors who are both fluent in the craft of filmmaking and understand the way generative video works.
Forget about the ‘AI-look’
We avoid the hazy, high-contrast AI look’ by using workflows that give us better control over the models.
Ten years of experience
We started as a post-production studio in 2014. We know exactly how far a digital image can be pushed, fixed and rebuilt, which is why we don’t stop at raw model output.
Recent Work
Other Use Cases
When a reshoot isn’t an option, we use AI as an extension of the production pipeline. We adapt a proven base model using frames from the original footage, and generate candidate shots so they sit naturally in the edit.
One of the following clips is AI-generated. Can you spot it?
Not AI.
Not AI.
AI-generated
AI gives us the ability to create complex visuals even when budget and time are tight. For one of our campaigns, we needed to generate paintings in various art styles that could be animated. Using AI allowed us maximal control to tweak, experiment and refine each of the paitnings till the client was satisfied.
AI-powered 3D lookdev
We are experimenting with AI alongside 3D workflows to achieve consistent product shots and gain greater freedom in scene composition and camera movement.
We'd love to hear about your project.
Email hello@mcnulty.es or fill in the form.