We're exploring what AI makes possible, and putting it to work for our clients.

We're exploring what AI makes possible, and putting it to work for our clients.

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It is undeniable that AI is transforming the way we create moving images. At our studio, this has unlocked a new creative potential: the ability to make films 100% digitally.

For us, however, it’s not just about the prompts. It’s about using human talent, our understanding of storytelling and composition, and mixing it with the new tools at our disposal to craft films that are truly distinctive.

It is undeniable that AI is transforming the way we create moving images. At our studio, this has unlocked a new creative potential: the ability to make films 100% digitally.

For us, however, it’s not just about the prompts. It’s about using human talent, our understanding of storytelling and composition, and mixing it with the new tools at our disposal to craft films that are truly distinctive.

what we offer

Digital production

We produce films in a 100% digital workflow. Crucially, our process remains director-led.
This warrants careful attention to attention to narrative, performance and art direction.

We produce films in a 100% digital workflow. Crucially, our process remains director-led.
This warrants careful attention to attention to narrative, performance and art direction.

WHY

WE'RE

WE'Re

DIFFERENT

Human-talent first

Our productions are led by directors who are both fluent in the craft of filmmaking and understand the way generative video works.

Forget about the 'AI-look'

We avoid the hazy, high-contrast AI look' by using workflows that give us better control over the models.

We understand digital workflows

Founded in 2014 as a post-production studio, we deeply understand how far digital images can be pushed, fixed, and transformed. This expertise lets us go beyond the raw AI output and refine every frame that little bit further.

WHY

WE'RE

DIFFERENT

Human-talent first

Our productions are led by directors who are both fluent in the craft of filmmaking and understand the way generative video works.

Forget about the 'AI-look'

We avoid the hazy, high-contrast AI look' by using workflows that give us better control over the models.

We understand digital workflows

Founded in 2014 as a post-production studio, we deeply understand how far digital images can be pushed, fixed, and transformed. This expertise lets us go beyond the raw AI output and refine every frame that little bit further.

Recent work

a perfect summer
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a perfect summer
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other services

INTEGRATING AI-GENERATED
SHOTS IN LIVE-ACTION

INTEGRATING
AI-GENERATED
SHOTS IN LIVE-ACTION

When a reshoot isn't an option, we use AI as an extension of the production pipeline. We adapt a proven base model using frames from the original footage, and generate candidate shots so they sit naturally in the edit.

One of the following clips is AI-generated. Can you spot it?

Not AI.

Not AI.

AI-generated

A LIMITLESS TOOL

AI gives us the ability to create complex visuals even when budget and time are tight. For one of our campaigns, we needed to generate paintings in various art styles that could be animated. Using AI allowed us maximal control to tweak, experiment and refine each of the paitnings till the client was satisfied.

AI-POWERED 3D LOOKDEV

We are experimenting with AI alongside 3D workflows to achieve consistent product shots and gain greater freedom in scene composition and camera movement.

Let's work together!

Let's work
together!

Let's work together!

Fill in the form or email us at
hello@mcnulty.es

Fill in the form or email us at
hello@mcnulty.es

© MCNULTY 2026