USE CASES OF
GENERATIVE AI

Learn how AI is helping us push the limits of creativity.

01

DIGITAL PRODUCTION

As the line between the real and the digital continues to blur, we're exploring new ways to use AI as a digital filmmaking medium. In our approach, human creativity remains at the forefront, and we use AI as a means, not an end. This ensures careful attention to art direction and narrative, and special care to avoid the “AI look.”

While challenges like hallucinations and visual consistency remain, we're constantly perfecting our approach with the latest tools and models, and working side-by-side with a whole array of post-production tools to better, elevate, and polish the generated assets.

A perfect summer

"A Perfect Summer" is a fully AI-generated piece that showcases life during Spain’s hottest season. We created the film as a challenge: to produce something where AI wasn’t at the forefront of the viewer’s mind. Our goal was to demonstrate that, with strong art direction and the support of other post-production tools, it’s possible to escape the aesthetics of AI—such as hyper-contrast, artificial smoothness, and uncanny details.
watch the film

02

A NEW TOOLSET
FOR POST-PRODUCTION

AI is transforming the way we approach post-production. We’re exploring its potential to streamline workflows, enhance efficiency, and open new creative avenues.For instance, by combining AI with 3D, we're developing a process for creating digital automotive imagery, achieving photorealistic results in a fraction of the time. A fusion of new and traditional techniques that allows for greater flexibility.

Integrating new shots into live-action edits

Picture this: the shoot is wrapped, the client asks for one more shot, and there’s no room for a reshoot. By training a custom-built model on the footage you already captured, we can create brand-new shots that slide into the timeline as naturally as the originals. Whether we’re fixing a continuity hiccup or adding something you could never film on set. Here’s how it works:

We pull a wide, varied spread of stills from every scene in the cut.

Those frames train a model that learns your film’s lighting, palette, and texture.

The model produces new frames, which we animate with image-to-video tools. Any artefacts are cleaned up in post.

We’ve already road-tested this pipeline: one shot in this ad was generated following this process, then folded back into the cut without missing a beat. Watch the spot, trust your eyes, and see if you can spot the difference!

Expression and face replacement

Sometimes the ideal face isn’t in the frame—or the perfect expression lingers just out of reach. We capture the actor’s performance, and overlay a new face or adjust a micro-expression without touching lighting or camera movement. The swap sits naturally inside the shot.

Source footage.

Facial tracking and alignment.

Face swap.

AI-powered 3D lookdev

One of the current challenges with generative models is the lack of control, object continuity, and the frequent occurrence of hallucinations. By working with 3D software, we can bypass many of these limitations.

In our workflow, we first build the scene in 3D. Then, using video-to-video generative models, we layer photorealistic generations on top of the 3D render. This approach allows us to avoid the traditional photorealistic 3D pipeline, which is often time-consuming and expensive. It’s an efficient process that offers a compelling middle ground—ideal for packshots or car shoots.

Process steps.

03
AI PLAYGROUND

AI Playground is a space for experimentation—an ongoing series of AI-generated short-form visuals, created as part of our research into artificial intelligence as a creative tool.

coming soon

ANY DOUBTS?

email us at hello@mcnulty.es

USE CASES OF
GENERATIVE AI

Learn how AI is helping us push the limits of creativity.

01

DIGITAL PRODUCTION

As the line between the real and the digital continues to blur, we're exploring new ways to use AI as a digital filmmaking medium. In our approach, human creativity remains at the forefront, and we use AI as a means, not an end. This ensures careful attention to art direction and narrative, and special care to avoid the “AI look.”

While challenges like hallucinations and visual consistency remain, we're constantly perfecting our approach with the latest tools and models, and working side-by-side with a whole array of post-production tools to better, elevate, and polish the generated assets.

A perfect summer

"A Perfect Summer" is a fully AI-generated piece that showcases life during Spain’s hottest season. We created the film as a challenge: to produce something where AI wasn’t at the forefront of the viewer’s mind. Our goal was to demonstrate that, with strong art direction and the support of other post-production tools, it’s possible to escape the aesthetics of AI—such as hyper-contrast, artificial smoothness, and uncanny details.
watch the film

02

A NEW TOOLSET
FOR POST-PRODUCTION

AI is transforming the way we approach post-production. We’re exploring its potential to streamline workflows, enhance efficiency, and open new creative avenues.For instance, by combining AI with 3D, we're developing a process for creating digital automotive imagery, achieving photorealistic results in a fraction of the time. A fusion of new and traditional techniques that allows for greater flexibility.

Integrating new shots into live-action edits

Picture this: the shoot is wrapped, the client asks for one more shot, and there’s no room for a reshoot. By training a custom-built model on the footage you already captured, we can create brand-new shots that slide into the timeline as naturally as the originals. Whether we’re fixing a continuity hiccup or adding something you could never film on set. Here’s how it works:

We pull a wide, varied spread of stills from every scene in the cut.

Those frames train a model that learns your film’s lighting, palette, and texture.

The model produces new frames, which we animate with image-to-video tools. Any artefacts are cleaned up in post.

We’ve already road-tested this pipeline: one shot in this ad was generated following this process, then folded back into the cut without missing a beat. Watch the spot, trust your eyes, and see if you can spot the difference!

Expression and face replacement

Sometimes the ideal face isn’t in the frame—or the perfect expression lingers just out of reach. We capture the actor’s performance, and overlay a new face or adjust a micro-expression without touching lighting or camera movement. The swap sits naturally inside the shot.

Source footage.

Facial tracking and alignment.

Face swap.

AI-powered 3D lookdev

One of the current challenges with generative models is the lack of control, object continuity, and the frequent occurrence of hallucinations. By working with 3D software, we can bypass many of these limitations.

In our workflow, we first build the scene in 3D. Then, using video-to-video generative models, we layer photorealistic generations on top of the 3D render. This approach allows us to avoid the traditional photorealistic 3D pipeline, which is often time-consuming and expensive. It’s an efficient process that offers a compelling middle ground—ideal for packshots or car shoots.

Process steps.

03
AI PLAYGROUND

AI Playground is a space for experimentation—an ongoing series of AI-generated short-form visuals, created as part of our research into artificial intelligence as a creative tool.

coming soon

ANY DOUBTS?

email us at hello@mcnulty.es

USE CASES OF
GENERATIVE AI

Learn how AI is helping us push the limits of creativity.

01

DIGITAL PRODUCTION

As the line between the real and the digital continues to blur, we're exploring new ways to use AI as a digital filmmaking medium. In our approach, human creativity remains at the forefront, and we use AI as a means, not an end. This ensures careful attention to art direction and narrative, and special care to avoid the “AI look.”

While challenges like hallucinations and visual consistency remain, we're constantly perfecting our approach with the latest tools and models, and working side-by-side with a whole array of post-production tools to better, elevate, and polish the generated assets.

A perfect summer

"A Perfect Summer" is a fully AI-generated piece that showcases life during Spain’s hottest season. We created the film as a challenge: to produce something where AI wasn’t at the forefront of the viewer’s mind. Our goal was to demonstrate that, with strong art direction and the support of other post-production tools, it’s possible to escape the aesthetics of AI—such as hyper-contrast, artificial smoothness, and uncanny details.
watch the film

02

A NEW TOOLSET
FOR POST-PRODUCTION

AI is transforming the way we approach post-production. We’re exploring its potential to streamline workflows, enhance efficiency, and open new creative avenues.For instance, by combining AI with 3D, we're developing a process for creating digital automotive imagery, achieving photorealistic results in a fraction of the time. A fusion of new and traditional techniques that allows for greater flexibility.

Integrating new shots into live-action edits

Picture this: the shoot is wrapped, the client asks for one more shot, and there’s no room for a reshoot. By training a custom-built model on the footage you already captured, we can create brand-new shots that slide into the timeline as naturally as the originals. Whether we’re fixing a continuity hiccup or adding something you could never film on set. Here’s how it works:

We pull a wide, varied spread of stills from every scene in the cut.

Those frames train a model that learns your film’s lighting, palette, and texture.

The model produces new frames, which we animate with image-to-video tools. Any artefacts are cleaned up in post.

We’ve already road-tested this pipeline: one shot in this ad was generated following this process, then folded back into the cut without missing a beat. Watch the spot, trust your eyes, and see if you can spot the difference!

Expression and face replacement

Sometimes the ideal face isn’t in the frame—or the perfect expression lingers just out of reach. We capture the actor’s performance, and overlay a new face or adjust a micro-expression without touching lighting or camera movement. The swap sits naturally inside the shot.

Source footage.

Facial tracking and alignment.

Face swap.

AI-powered 3D lookdev

One of the current challenges with generative models is the lack of control, object continuity, and the frequent occurrence of hallucinations. By working with 3D software, we can bypass many of these limitations.

In our workflow, we first build the scene in 3D. Then, using video-to-video generative models, we layer photorealistic generations on top of the 3D render. This approach allows us to avoid the traditional photorealistic 3D pipeline, which is often time-consuming and expensive. It’s an efficient process that offers a compelling middle ground—ideal for packshots or car shoots.

Process steps.

03
AI PLAYGROUND

AI Playground is a space for experimentation—an ongoing series of AI-generated short-form visuals, created as part of our research into artificial intelligence as a creative tool.

coming soon

ANY DOUBTS?

email us at hello@mcnulty.es

USE CASES OF
GENERATIVE AI

Learn how AI is helping us push the limits of creativity.

01

DIGITAL PRODUCTION

As the line between the real and the digital continues to blur, we're exploring new ways to use AI as a digital filmmaking medium. In our approach, human creativity remains at the forefront, and we use AI as a means, not an end. This ensures careful attention to art direction and narrative, and special care to avoid the “AI look.”

While challenges like hallucinations and visual consistency remain, we're constantly perfecting our approach with the latest tools and models, and working side-by-side with a whole array of post-production tools to better, elevate, and polish the generated assets.

A perfect summer

"A Perfect Summer" is a fully AI-generated piece that showcases life during Spain’s hottest season. We created the film as a challenge: to produce something where AI wasn’t at the forefront of the viewer’s mind. Our goal was to demonstrate that, with strong art direction and the support of other post-production tools, it’s possible to escape the aesthetics of AI—such as hyper-contrast, artificial smoothness, and uncanny details.
watch the film

02

A NEW TOOLSET
FOR POST-PRODUCTION

AI is transforming the way we approach post-production. We’re exploring its potential to streamline workflows, enhance efficiency, and open new creative avenues.For instance, by combining AI with 3D, we're developing a process for creating digital automotive imagery, achieving photorealistic results in a fraction of the time. A fusion of new and traditional techniques that allows for greater flexibility.

Integrating new shots into live-action edits

Picture this: the shoot is wrapped, the client asks for one more shot, and there’s no room for a reshoot. By training a custom-built model on the footage you already captured, we can create brand-new shots that slide into the timeline as naturally as the originals. Whether we’re fixing a continuity hiccup or adding something you could never film on set. Here’s how it works:

We pull a wide, varied spread of stills from every scene in the cut.

Those frames train a model that learns your film’s lighting, palette, and texture.

The model produces new frames, which we animate with image-to-video tools. Any artefacts are cleaned up in post.

We’ve already road-tested this pipeline: one shot in this ad was generated following this process, then folded back into the cut without missing a beat. Watch the spot, trust your eyes, and see if you can spot the difference!

Expression and face replacement

Sometimes the ideal face isn’t in the frame—or the perfect expression lingers just out of reach. We capture the actor’s performance, and overlay a new face or adjust a micro-expression without touching lighting or camera movement. The swap sits naturally inside the shot.

Source footage.

Facial tracking and alignment.

Face swap.

AI-powered 3D lookdev

One of the current challenges with generative models is the lack of control, object continuity, and the frequent occurrence of hallucinations. By working with 3D software, we can bypass many of these limitations.

In our workflow, we first build the scene in 3D. Then, using video-to-video generative models, we layer photorealistic generations on top of the 3D render. This approach allows us to avoid the traditional photorealistic 3D pipeline, which is often time-consuming and expensive. It’s an efficient process that offers a compelling middle ground—ideal for packshots or car shoots.

Process steps.

03
AI PLAYGROUND

AI Playground is a space for experimentation—an ongoing series of AI-generated short-form visuals, created as part of our research into artificial intelligence as a creative tool.

coming soon

ANY DOUBTS?

email us at hello@mcnulty.es