Ministerio de Consumo

Sé más juguete

2022

Creative

Live-action

Ministerio de Consumo

Sé más juguete

2022

Creative

Live-action

Description

We teamed with Kitchen to produce “Sé más juguete”, the Christmas campaign for the Ministry of Consumer Affairs aimed at addressing gender roles in children’s play. Following an extensive, yet beautiful casting of toys, we built a kid’s room in a sound stage from scratch, and shot the film in one day.

Credits

Client
Ministerio de Consumo
Agency
Kitchen
Director
Rodrigo Rodríguez
Production co.
MCNULTY

MCNULTY

Ministerio de Consumo

Sé más juguete

2025

Post-production

AI-assisted

Live-action

Mograph

Creative

Fully AI-Gen

3D

2D

VFX

BTS

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