Rarely do we face a brief that requires so many post-production techniques (3D, motion tracking, rotoscoping, and scanning) and that also involves coordinating multiple teams simultaneously in Mexico City, Mumbai, and Madrid. We worked our tails off, but we also had a great time. Many thanks to PS21 for trusting us!
Credits
Client
KFC
agency
PS21
post-production
MCNULTY
A MIX OF LIVE-ACTION AND 3D
To seamlessly integrate the stickers onto the buckets, we performed a full-scene 3D scan and reconstructed the geometry to accurately project and align them during camera motion.
