Good Max: Rage Against Childhood Cancer is a Mad Max-inspired piece starring 12-year-old Max Villaroig, who was diagnosed with a brain tumor last August. Driven by his passion for motorcycles and his determination to raise awareness for pediatric cancer research, Max reached out to advertising agency La Despensa to bring this project to life. Launched on International Childhood Cancer Day, the film encourages donations for the Sant Joan de Déu Hospital in Barcelona, where Max is receiving treatment. We handled the post-production, adding wind, bullet shots, explosions, and other visual effects that bring the action-packed world of Good Max to life, with a final shot created entirely in CGI.
Donate at Goodmax.es