Ministerio de Consumo
— Sé más juguete
Year
2022
2022
Type of work
Creative production
Live-action
Creative production
Live-action
We teamed with Kitchen to produce “Sé más juguete”, the Christmas campaing for the Ministry of Consumer Affairs aimed at addressing gender roles in children’s play.
Following an extensive, yet beautiful casting of toys, we built a kid’s room in a sound stage from scratch, and shot the film in one day.
Following an extensive, yet beautiful casting of toys, we built a kid’s room in a sound stage from scratch, and shot the film in one day.
Credits
Client
Ministerio de Consumo
Agency
Kitchen
Production company
MCNULTY
Director
Rodrigo Rodríguez
Cinematographer
Rafa G. Arroyo
Art director
Valerie Moso